Pioneering progress with purpose: Responsible innovation unlocked

Innovation isn’t just about creating something to make you more money - well it can be, but it can also be more than that. Imagine a world where you’re not just creating a product, you’re creating a product that changes the world. You’re creating something that

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We need to Reframe Innovation

This interactive card game is designed for participants to encounter and integrate the Responsible Innovation (RI) approach into their ideas and initiatives. Responsible Innovation helps individuals and teams to go beyond user-focused design to consider societal needs and concerns. This approach increases the relevance, value and longevity of the innovation.

The game provides a framework to guide users in actively planning for, implementing and optimising innovation responsibly. This game will be a helpful tool for the brainstorming and problem-solving process so you can protect tomorrow by innovating today.

The Product

This interactive card game is designed for participants to encounter and integrate the Responsible Innovation (RI) approach into their ideas and initiatives. Responsible Innovation helps individuals and teams to go beyond user-focused design to consider societal needs and concerns.

This approach increases the relevance, value and longevity of the innovation. The game provides a framework to guide users in actively planning for, implementing and optimising innovation responsibly. This game will be a helpful tool for the brainstorming and problem-solving process so you can protect tomorrow by innovating today.

A pile of notebooks sitting on top of a table.

Case Studies

SukkhaCita

SukkhaCitta pioneers natural solutions to ensure a net positive impact on the environment, striving to empower women artisans and farmers in Indonesian villages, preserve indigenous traditions, and promote sustainability.

Muji: A Case Study in Responsible Innovation

Muji, the Japanese minimalist brand, has emerged as a model for responsible innovation. Its commitment to simplicity, quality, and sustainability aligns closely with the principles of the RADAr framework, a comprehensive approach to ethical and social innovation.

Patagonia

Patagonia, Inc. is an American retailer of outdoor recreation clothing, equipment, and food. It was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Patagonia operates stores in more than 10 countries globally, as well as factories in 16 countries.

NUS CGS MBA

In collaboration with NUS CGS, we ran our On Our RADAr card game with MBA students from Prof Lawrence Loh’s Sustainability Strategy course. The session sparked bold thinking, as students tackled complex dilemmas and long-term impacts—proving that Responsible Innovation is more than theory; it’s a mindset future leaders are ready to embrace.

Tokyo Women's Christian University

We welcomed 29 undergraduates from Tokyo Women’s Christian University to SMU, in collaboration with ThinkX, for their first hands-on experience with an innovation framework—delivered in English. To support their learning, we created a Japanese version of our Responsible Innovation worksheet, enabling deeper engagement. Despite language barriers, tools like Google Lens helped us co-create a safe, encouraging space for idea-sharing. The students explored interdisciplinary problem-solving and were even inspired by SMU’s architecture, proposing ideas like Green Curtains. Along the way, we learned the power of patience, affirmation, and creativity when navigating across cultures and languages.

SUSS Workshop

We held our first intergenerational session for RADAr, bringing together aspiring founders ranging in age from 18 to 65. The diverse group shared a wealth of creative ideas, including one for a digital application to burn hell bank notes virtually—an innovative approach to reduce carbon emissions from traditional practices. Beyond the brainstorming, participants had a great time and walked away equipped with a fresh framework to shape their business plans and products.

Responsible Innovation: A RADAr Journey

Hear from our community about the impact of responsible innovation.

アイデアの可能性は無限にあることが分かった; “I realised that the possibilities for ideas are endless.”

A group of three men standing next to each other.

"In my group, we discussed an unusual combination of Lego and going paperless, and I'm glad we came up with some surprisingly interesting idea"

A woman giving a presentation to a group of people.

"We had so much fun! This is my first time to innovate with others but I got confident thanks to this opportunity."

Two women standing next to each other in front of a projector screen.

"Ideation can be done fast with the help of the RADAr framework and better ideas shaped up eventually."

A group of people sitting around a table with laptops.

"Very well designed game that encourage more thorough thought."

"Platform is good for commercialisation as a team builder for C-suite get together."

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