About the Organisation
How They Implement:
Reflect
Anticipate
Diversify
Adapt & respond
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Muji: A Case Study in Responsible Innovation

About the Organisation

Muji, the Japanese minimalist brand, has emerged as a model for responsible innovation. Its commitment to simplicity, quality, and sustainability aligns closely with the principles of the RADAr framework, a comprehensive approach to ethical and social innovation.

MUJI Zero Waste SG

The RADAr Framework

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Muji, the Japanese minimalist brand, has emerged as a model for responsible innovation. Its commitment to simplicity, quality, and sustainability aligns closely with the principles of the RADAr framework, a comprehensive approach to ethical and social innovation.

How They Implement:

Reflect

Muji has a long history of reflecting on its practices and making adjustments to align with its values. The company has evolved from a traditional retailer to a brand focused on sustainability and ethical sourcing. By regularly evaluating its operations, Muji has been able to identify areas for improvement and implement changes accordingly.

Anticipate

  • Reusable bags
    • Policy that encourages all customers to bring their own bags, reuse MUJIs brown paper bags or purchase their range of reusable bags and carriers while shopping at MUJI to reduce the use of plastic bags
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  • Moving to Paper Packaging
    • Policy to reduce waste by gradually reducing plastic material consumption by transitioning to paper materials for packing materials ad hooks and hangers for garment accessories
MUJI Products

Diversify

  • Revival Projects for Regional Areas: Initiative to highlight local traditions, utilising local resources and reusing and revitalising abandoned buildings and complexes.
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  • The MUJI Community Market: An initiative aimed at bringing communities together by shining a spotlight on local businesses and makers, as well as provide an opportunity for our community to discover and learn more about their small businesses and vendors. 

Adapt & respond

  • Cultural sensitivity training: Muji provides cultural sensitivity training to its employees to ensure they understand and respect the diverse cultures of its customers and partners.‍
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  • Community partnerships: Muji partners with local communities in the countries it operates in to support social and environmental initiatives. This helps the company build strong relationships and contribute to the local economy.
MUJI Let’s Start with Water
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