Brain Juice Collective was appointed the exclusive marketing partner for the Asian Premiere of Soufra, the first social impact film to premiere in Asia through Singapore. Presented by Air Amber and Rebelhouse Asia, we were tasked with a range of responsibilities including event management, illustration, design, videography and managing public relations.
The event broke sales records for all partners involved in the pop-up, raised more than $85,000 for the camp and earned a raw ad value of $1.5M (excluding ongoing international coverage and data we do not have), millions of impressions with features in BBC World News, The Straits Times, and more.
Our Brain Juice Approach
A. Event Management
Logistics, collaterals and vendors were managed by Brain Juice Collective prior to and during the premiere weekend. Payments were done through RFID wristbands from PouchNation, a cashless payment sponsor acquired through Brain Juice Collective.
C. Partner Events
Co-marketing efforts with partners were managed in the lead up to the event. These include organising and conducting workshops, videography and digital marketing.
The Role of Families and Impact Investing, a panel discussion with The ImPact and Collision 8
Wicked Wednesdays: Building Community in a Digital Age, a workshop with N-House
The team conceptualised, filmed and edited videos to co-market some key sponsors and partners of the premiere.
E. Public Relations
Centred around the angle of telling the story of the world’s most unlikely entrepreneurs.