As a leading medical institution in Asia, NUS Medicine understands the undeniable connection between human and planet health. We were engaged by its Corporate Social Responsibility team to pioneer a sustainability campaign involving the NUS Medicine community, which ultimately aims to plant 11,600 trees across vulnerable ecosystems in Southeast Asia through a partnership with Green Steps Group. At maturity, these trees will reduce an estimated 255 tons of CO₂ per annum, a significant positive impact on the environment. The goal was to help make the committee’s mission one that was shared by the wider NUS Medicine community.
To make the campaign accessible and meaningful, we positioned this campaign as an exciting vision that the community members could easily own and be part of. We added weight to the campaign by pioneering the effort to engage staff as campaign ambassadors. This created a platform for them to share their inspiring convictions and added a deeply human perspective to our campaign. We also gave the campaign an immediate, tangible touch by gifting plantable bookmarks as tokens of appreciation for our sponsors.
We were engaged by the NUS Medicine Corporate Social Responsibility team to pioneer a sustainability campaign, which ultimately aims to plant 11,600 trees across vulnerable ecosystems in Southeast Asia through a partnership with Green Steps Group.
We helped Octopus8 in designing an engaging programme for 800 youths, leading the production of the online event, and executing a social media strategy that would give the workshops the boost they needed.
MyBrotherSG was a non-profit looking for consultants that could help provide ideas, strategies and training to scale up their impact. We jumped in to formulate innovative solutions that were integrated, achievable and empowering.