Born out of a need to help the migrant work community better access health information during the pandemic, MyBrotherSG was started by a small team of health experts and volunteers. The effort was supported by the World Health Organisation and is an initiative under the National University of Singapore. MBSG has bold goals and the team was looking for consultants that could help provide ideas, strategies and training to scale up their impact.
Instead of a problem-focused approach, we systematically uncovered the assets that MBSG had. By starting from points of possibility, we were able to formulate innovative solutions that were integrated, achievable and most importantly, empowering. We implemented technology to eliminate redundancies while emphasising the need to build cross-domain collaborations beyond the migrant worker landscape. This continues to help build more breadth and depth in the work that MBSG leads.
We help Octopus8 design an engaging programme for 800 youths, lead the production of the online event, and execute a social media strategy that would give the workshop the boost it needed.
FeM Surgery consists of a group of doctors who aim to provide the best quality surgical care to patients. To distinguish the brand and build a strong social impact DNA into their work, we took a community-driven approach in engaging their doctors, patients, brands and the wider public.