To create a learning and innovation toolkit that challenges users to tackle real-world problems with more rigour and creativity. Together with Singapore Management University’s experiential learning arm SMU-X, we conceptualised, designed and tested a set of cards (named IdeaX) that would facilitate conversations, help users ideate solutions and evaluate their ideas. The cards had to be useful in both workplace and classroom settings, with the option to play it as a game that stimulates innovative thinking.
Incorporating impact into the solution-finding process was at the heart of the cards’ design. We integrated the United Nations’ Sustainable Development Goals as themes in the deck so that users could envision the potential macro-level impact of their solutions. Other components of the deck included a problem-solving road map, a list of disciplinary knowledge users could tap into, and analysis and solution frameworks. SMU-X’s learning outcomes were also showcased, with a QR code leading users to microsites where they could read case studies and access other learning resources designed to expand their knowledge.
The Open House event was designed to position NUS Medicine as a tech-forward leader in education but we knew that beyond the tech, we had to put the user at the heart of every engagement to create seamless mobile and web experiences.
We were engaged by the NUS Medicine Corporate Social Responsibility team to pioneer a sustainability campaign, which ultimately aims to plant 11,600 trees across vulnerable ecosystems in Southeast Asia through a partnership with Green Steps Group.
We helped Octopus8 in designing an engaging programme for 800 youths, leading the production of the online event, and executing a social media strategy that would give the workshops the boost they needed.