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(Re)branding 101 Playbook

Everything you need to know about (re)branding!

Download this playbook to get yourself started.

This guide is made for creators who are looking to launch a new brand or rebrand an existing one. We'll walk you through the basics of branding and why it matters. We'll also share our learnings from our own rebranding experience.

In this guide, we'll talk about-

  • Back to Basics: What is a "brand" and why does it matter?
  • A Strong Foundation: Brand Elements and The Fortune Cookie Principle
  • Curating Your Brand: Target Audience and Tone of Voice
  • Time for a New Look: The Science of Visual Communication and Envisioning a New Look
  • Icing on the Cake: Storytelling and Thought Leadership

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