As the leading medical school in Asia, the NUS Yong Loo Lin School of Medicine has shaped the design of medical school education, philosophy and practice with excellence, efficiency and innovation in health care. Every year, their Open House weekend is met with hundreds of prospective students and parents interested to learn more about life, career and studies in Medicine.
In 2021, following the continued challenges and concerns over the pandemic, the Open House had to be more than just a webinar. It required thoughtful design and genius use of technology to maximise the impact from all interactions and activities, regardless of platform.
Our mission was to create a meaningful, engaging experience through the medical school’s flagship events — the Open House followed by a Meet & Greet session for the incoming students and their parents.
The Open House event was designed to position NUS Medicine as a tech-forward leader in education but we knew that beyond the tech, we had to put the user at the heart of every engagement to create seamless mobile and web experiences. We created an interactive environment that allowed staff members and faculty to interact with participants via avatars on the platform which showcased short videos, photos, presentations, and 360-degree panoramic views of special facilities like the NUS Medicine Anatomy Museum. This immersive multi-dimensional experience has been kept open for a year so that interested students and parents can explore the virtual campus at their own pace.
We also turned the NUS Medicine manga (graphic novel) series, White Coat Tales, into an engagement tool. The characters in the stories were used to create a personality quiz for prospective students to take. When they visited the school for the in-person tour, their “personality type” were printed on their tags and became a fun way for students to get to know one another and connect.
By directly working with the students for each engagement we had, we created a community-led experience that gave prospective students an authentic view of life at NUS Medicine. This included engaging student hosts, brainstorming ideas with student leaders, and integrating the support that the student-run NUS Medical Society could provide into various touch points.
As an international hedge fund and quantitative investment management firm with offices across the globe, our client is laser-focused on building positive company practices and work culture. The challenge lay in getting active input and ideas that are balanced between localised needs and large-scale global implementation.
The Open House event was designed to position NUS Medicine as a tech-forward leader in education but we knew that beyond the tech, we had to put the user at the heart of every engagement to create seamless mobile and web experiences.
We were engaged by the NUS Medicine Corporate Social Responsibility team to pioneer a sustainability campaign, which ultimately aims to plant 11,600 trees across vulnerable ecosystems in Southeast Asia through a partnership with Green Steps Group.