How we used Facebook live and a private Zoom room to facilitate important conversations about domestic violence

Marketing & Events

The Mission

We teamed up with local non-profit The Whitehatters to find new opportunities in online engagements to nurture privacy, confidentiality and small, intimate communities. Our main goal was to support The Whitehatters in starting important conversations.

For their two livestreams, entitled 'End Domestic Violence' and 'Holding Space', we managed the technical dimension of production and programming, managed and executed on design, and offered front-end support.

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Our Brain Juice Approach

The two events followed the same structure. On Facebook, we started off with a public Livestream featuring subject-matter experts, advocates, survivors and professionals. Here, we encouraged increased interaction and facilitated participation in the chats.

Next, the event turned on sombre discussions of more serious sub-issues in this space. We needed to create a feeling of security so that participants would feel comfortable to share their stories, be vulnerable in expressing their emotions and would not be judged for asking sensitive questions. To accommodate this, we headed over to a woman-only private Zoom room.

In line with reflecting the philosophy behind the initiative, we created key visuals and collaterals that highlighted the optimistic power of community while encompassing the nuances, challenges and complexities of these societal issues.

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