In addition to creating the press kits and pitching to local media, Air Amber, St Luke's Eldercare, Rickshaw Coffee and Infinite Engineers were represented at an unconventional press conference in the form of an experiential workshop.
We worked with the Singapore International Foundation to host 10 journalists from 4 countries (India, Indonesia, China, Malaysia) in an interactive workshop setting that allowed the journalists to engage with each organisation through facilitated activities that involved elderly as well.
The event featured a science & engineering station facilitated by Infinite Engineers, coffee roasting station by Rickshaw Coffee, and an interactive asset-based community development activity by Air Amber. The event was able to allow each journalist to truly experience the intergenerational innovation and how each partner brings unique value to the space.
Our Brain Juice Approach
Through our efforts, the initiative clinched features in the The Hindu (India), Daily News Analysis (India), Jawa Pos Radar Malang (Indonesia), The Straits Times, and LianHe ZaoBao earning an impressive raw ad value of $325,739.24 from just print alone.