Marketing

How we turned a press conference into an experiential workshop and won media features across Asia

In addition to pitching to local media, Air Amber, St Luke's Eldercare, Rickshaw Coffee and Infinite Engineers were represented at an unconventional press conference in the form of an experiential workshop.

$325,739.24
Earned as raw ad value from print
4
Features earned in big newspaper publications
The Mission
The Brain Juice Approach
Our Role
Our Impact
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The mission

In addition to creating the press kits and pitching to local media, Air Amber, St Luke's Eldercare, Rickshaw Coffee and Infinite Engineers were represented at an unconventional press conference in the form of an experiential workshop.

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We worked with the Singapore International Foundation to host 10 journalists from 4 countries (India, Indonesia, China, Malaysia) in an interactive workshop setting that allowed the journalists to engage with each organisation through facilitated activities that involved elderly as well.

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The event featured a science & engineering station facilitated by Infinite Engineers, coffee roasting station by Rickshaw Coffee, and an interactive asset-based community development activity by Air Amber. The event was able to allow each journalist to truly experience the intergenerational innovation and how each partner brings unique value to the space.

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The Brain Juice approach

Our role

Our impact

Through our efforts, the initiative clinched features in the The Hindu (India), Daily News Analysis (India), Jawa Pos Radar Malang (Indonesia), The Straits Times, and LianHe ZaoBao earning an impressive raw ad value of $325,739.24 from just print alone.

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