We worked with TCHER Online to start conversations on what ‘Education’ should look like in this day and age. As a virtual-only enrichment platform, their expertise is in engaging youths online. However, reaching parents with outmoded perceptions on what constitutes ‘effective learning’ continues to be a challenge. Through Strategic Partnerships, Content Marketing and Live Streaming, we helped them reach new audiences and positioned them as thought leaders in the space.
We never shy away from an opportunity to address outdated ideas head on. Building on their tagline, ‘Reimagine Learning’, we curated a list of child-centered topics and found established professionals with experience and research-based perspectives on these subjects. We paired these guests with TCHER Online’s CEO Andrew Kang and livestreamed their conversations on Facebook, across 2 different episodes. Topics covered included the unique role fathers play in shaping their child’s identity, and psychologically proven tips on how parents can reframe learning as a positive experience.
The two episodes saw a combined viewership of 11,000 users on Facebook with 0 ad spend.
We help Octopus8 design an engaging programme for 800 youths, lead the production of the online event, and execute a social media strategy that would give the workshop the boost it needed.
FeM Surgery consists of a group of doctors who aim to provide the best quality surgical care to patients. To distinguish the brand and build a strong social impact DNA into their work, we took a community-driven approach in engaging their doctors, patients, brands and the wider public.
MyBrotherSG was a non-profit looking for consultants that could help provide ideas, strategies and training to scale up their impact. We jumped in to formulate innovative solutions that were integrated, achievable and empowering.