How we designed an unconventional leadership and communication workshop for SMU's Leadership Symposium
Singapore Management University (SMU) Leadership Symposium is a university-wide event organised by the SMU Office of Student Life. Brain Juice Collective was invited for the second year running to engage with more than 120 participants through two interactive workshops.
The mission
The annual Singapore Management University (SMU) Leadership Symposium is a university-wide event organised by the SMUOffice of Student Life. The two-day event targeted tertiary students who serve, or desire to serve, in a leadership position.
The Brain Juice approach
As part of the platform's aim for participants to gain insights into leadership and be empowered with tools, knowledge and ideas, Brain Juice Collective was invited to engage with more than 130 participants through two interactive workshops that was originally crafted for both new and seasoned leaders, helping them find and build their own signature style as well as better understand how they can adapt their communication strategies to the different stages their audiences might be in. This round, the group included student leaders from the APAC region as well.
Our role
Our impact
Based on a feedback survey run by the organisers, 100% of the respondents rated the workshop positively and all found the content delivered applicable to their journeys.
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