How we creatively engaged an audience in a 3D metaverse pilot

As the pandemic raged on and countless events moved online, we saw a need for more creative and interactive online engagement strategies. We took our rebranding exercise as an opportunity to run an innovative event for our partners, exploring the use of customised virtual spaces that would intrigue our guests and achieve our goals.

18
Partners participated

The mission

As the pandemic raged on and countless events moved online, we saw a need for more creative and interactive online engagement strategies. We took our rebranding exercise as an opportunity to run an innovative event for our partners, exploring the use of customised virtual spaces that would intrigue our guests and achieve our goals.

The Brain Juice approach

Our team’s goal was to hold a special virtual event for our partners through which we could thank them for being with us on our journey as well as introduce to them the new Brain Juice Collective. We thought deeply about how we wanted each guest to feel, think, do and behave. Once we were clear about the experience we wanted to create, we then looked into the event programme and infrastructure we needed to make it happen.

Some of the virtual space platforms available are:

  1. Mozilla Hubs is a virtual collaboration platform that runs on your browser. With Hubs you can create your own avatar-driven, 3D spaces with a single click. You can then invite others to join using a URL. Customisation requires a bit of getting used to but you’ll get the hang of it.
  2. Kumospace is an immersive, web-based group video chat tool. It combines the fun and creativity of video games with the simplicity of video chat, transforming conversations into experiences.
  3. Virbela is a virtual world platform built specifically to solve the challenges of remote collaboration. Meet, host events, hold classes, and service your entire remote workforce all in an immersive and engaging 3D world.
  4. Teamflow is your all-in-one virtual office where teams can collaborate, meet, brainstorm, and hang out.
  5. Kosy is a virtual office for companies to be more connected, social, and productive where teammates can work, play, network, and collaborate together.
  6. Remo is a video-first virtual workspace for remote teams that fosters real-time collaboration and strengthens company culture.

For our partner event, we used Mozilla Hubs.

Our role

Our impact

18 partners (across 3 slots) participated in our partner event. Overall, the participants really enjoyed the virtual experience. Here’s some of the feedback we received:

  • "The virtual tour is a great display of BJC's innovation!" — Participant from a renowned university
  • "It was magical. So creative and I loved being part of it!" — Participant from a renowned university
  • "It was so fun, we might just use this for our upcoming team planning session!" — Participant from a government agency
  • "Wow, I did not expect to be a talking fox on a Thursday night. Thank you for creating that lovely memory lane section!" — Participant from a technology giant
  • "Thank you so much for arranging an awesome experience! It was wonderful." — Participant from the technology and creative industries

A woman speaking into a microphone in front of a group of people.

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