Women of Influence Asia (WOIA), co-initiated by Brain Juice Collective in 2019, aims to empower a generation of women to find clarity around their life purpose and lead sustainable businesses with global impact. WOIA taps in to its regional community of amazing women for their vast knowledge, expertise and network to create innovative programmes. In essence, we empower women to empower others.
This ecosystem was born to highlight and uplift kickass career women in Asia. Similar experiences, created out of the shared similar cultural experiences and close geographical proximity, allow for a tighter network of women who are more capable of empathising and relating with one another. Our aim for the future is that WOIA grows to be a primary resource for Asian business women who are looking for answers to questions such as:
With our regular events, livestreams, programmes, conferences, talks and more community-building initiatives, there’s no limit to how wide our community can grow. Read ahead and get up to speed on our journey so far.
The soft launch - WOIA’s first official event - took place online in February 2020. With over 240 + international registrants, we were pleased to receive vocal support in the form of over 1000+ responses and positive feedback from participants sharing:
The programme included the following elements
The value-packed schedule of our soft launch gifted us with a steadily expanding community base of women who were notjust wanting to receive but also to contribute.
Following this, we created Find Your Calling: Interactive Art and Learning Festival. Live on Crowdcast, this online event was designed to help participants gain clarity on their calling and to help them navigate their own journey to becoming a woman of influence.
The format was simple and effective: 3 hours, 3 artistic performances, 3 actionable tools to help purpose-oriented women follow their calling.
Tapping into the storytelling power of performative art, we were able to contextualise the more concept-based information in our workshops into a transferrable, relatable and personable format. The audience were given the opportunity to see themselves in the shoes of the various portrayed characters and relate directly with the emotional and interpersonal struggles most women face on their path to success.
The three curated pieces were:
The corresponding workshops, aligned to and reflective of the artistic pieces were:
We also used this as an opportunity to repurpose the content for online sale: https://www.brainjuice.sg/find-your-calling-session
In line with WOIA’s commitment to raising the visibility of barrier-transcending women from the Asian region, we launched our very first Trivia Night. Filled to the brim with interesting tidbits, engaging stories and interactive games, this was one of our most popular events yet. We had a sold out event with participants eagerly and actively contributing throughout the session!
The theme was ‘Discovering Women Innovators’. This Trivia Night was centered on mobilizing our community to learn more about real-life wonderwomen who have driven impactful innovation and led awe-inspiring lives. The session featured quiz questions and bonus challenges woven with storytelling from our guest presenters.
Here are some of our highlights from conceptualisation to execution:
1. Go-Live training and rehearsals with speakers and guests
2. Dial-in remote speakers via video call, allowing us to tap into the network of women in different places
3. Hi-res video screening for an enjoyable and entertaining evening
4. Interactive quizzing with participants using Kahoot!, a game-based learning platform
5. A live panel discussion session with 3 speakers on screen
Watch the recording here: https://bit.ly/woia-trivianight-recording
PowerTalks are 45-minute sessions led by our curated faculty of experts. They happen live, online, and free for women from all over Asia to attend. The topics range from how to build your influence online to how to better manage your finances and are designed to be relevant to women at any stage of their lives. Sessions are on Zoom for a more intimate setting where we can see and hear from our participants. Through these sessions, we've engaged hundreds of women on Zoom and thousands more via Facebook Live.
As an international hedge fund and quantitative investment management firm with offices across the globe, our client is laser-focused on building positive company practices and work culture. The challenge lay in getting active input and ideas that are balanced between localised needs and large-scale global implementation.
The Open House event was designed to position NUS Medicine as a tech-forward leader in education but we knew that beyond the tech, we had to put the user at the heart of every engagement to create seamless mobile and web experiences.
We were engaged by the NUS Medicine Corporate Social Responsibility team to pioneer a sustainability campaign, which ultimately aims to plant 11,600 trees across vulnerable ecosystems in Southeast Asia through a partnership with Green Steps Group.