For OnePeople.sg's 10th anniversary, the organisation wanted to push its annual national anti-racism campaign to the next level. Brain Juice Collective worked with Storyteller Productions to support OnePeople.sg's push for a more inclusive society by creating informal spaces for these ground up conversations to happen.
Our Brain Juice Approach
As a lead up to OnePeople.sg's Orange Ribbon Walk 2017, the The Rise Against Racism campaign strategy was built around bold branding and design, human interest stories and community events. Over our campaign period of 3 months, the organisation was able to reach an unprecedented audience number of 2,391,211 and earned a raw ad value of $112,624.40 (excluding social media and online media), with features in The Straits Times, Lianhe Zaobao and more!
Brain Juice Collective provided strategic consultancy, branding, social media and public relations support.
Brand Identity and Design
Human Interest Stories celebrating people who are building racial harmony in Singapore