As part of the Ministry of Culture, Community and Youth’s (MCCY) commitment to building a youth-centric space and community in the Somerset Belt (Somerset, Orchard area), we were engaged to support the agency in deepening affinity amongst youth through an initiative that would:
We wanted the Somerset Dialogues series of events to be truly community-driven, relevant and exciting — re-imagining what youth engagement could be. To achieve this, we designed and stayed true to our “youth for youth” approach. By recruiting youth ambassadors to be part of our team, conducting deep research through a social media audit, youth survey and community map, we were able to drive a process that not only helped us form a strong foundation for the 6 engagement events but also one that reflected the purpose of MCCY’s wider effort. In signature Brain Juice fashion, we also ensured that every event had interactive activities, contagious creative energy and most importantly, unforgettable fun!
The Open House event was designed to position NUS Medicine as a tech-forward leader in education but we knew that beyond the tech, we had to put the user at the heart of every engagement to create seamless mobile and web experiences.
We were engaged by the NUS Medicine Corporate Social Responsibility team to pioneer a sustainability campaign, which ultimately aims to plant 11,600 trees across vulnerable ecosystems in Southeast Asia through a partnership with Green Steps Group.
We helped Octopus8 in designing an engaging programme for 800 youths, leading the production of the online event, and executing a social media strategy that would give the workshops the boost they needed.