As part of the Ministry of Culture, Community and Youth’s (MCCY) commitment to building a youth-centric space and community in the Somerset Belt (Somerset, Orchard area), we were engaged to support the agency in deepening affinity amongst youth through an initiative that would:
Our Brain Juice Approach
We wanted the Somerset Dialogues series of events to be truly community-driven, relevant and exciting — re-imagining what youth engagement could be. To achieve this, we designed and stayed true to our “youth for youth” approach. By recruiting youth ambassadors to be part of our team, conducting deep research through a social media audit, youth survey and community map, we were able to drive a process that not only helped us form a strong foundation for the 6 engagement events but also one that reflected the purpose of MCCY’s wider effort. In signature Brain Juice fashion, we also ensured that every event had interactive activities, contagious creative energy and most importantly, unforgettable fun!
We help Octopus8 design an engaging programme for 800 youths, lead the production of the online event, and execute a social media strategy that would give the workshop the boost it needed.
FeM Surgery consists of a group of doctors who aim to provide the best quality surgical care to patients. To distinguish the brand and build a strong social impact DNA into their work, we took a community-driven approach in engaging their doctors, patients, brands and the wider public.
MyBrotherSG was a non-profit looking for consultants that could help provide ideas, strategies and training to scale up their impact. We jumped in to formulate innovative solutions that were integrated, achievable and empowering.